The DL Group's watermark reflects DL’s corporate identity with a spirit of driving innovation while complying with the basics.
Uppercase English letters were applied to give a sense of honesty and weight, along with a DL’s social status as a global corporation.
And it reflects the vision of DL to keep ahead of the times with weighty, sophisticated color while maintaining the existing blue shades.
To keep the brand identity, the colors specified in the guide are to be used.
For accurate rendition of color, the visual check needs to be judged against the Pantone color chart.
How to use DAELIM Gray
Use Pantone Cool Gray 8 when the color is adjacent to DAELIM Blue, and use Pantone Cool Gray 11 when located alone.Primary color
RGB web : R12 / G35 / B64
DAELIM BlueRGB web : R102 / G102 / B102
DAELIM GrayRGB web : R161 / G161 / B161
DAELIM Light GraySecondary color
RGB web : R0 / G139 / B176
DAELIM Light Blue1RGB web : R114 / G204 / B214
DAELIM Light Blue2RGB web : R246 / G231 / B161
DAELIM Light YellowRGB web : R39 / G36 / B37
DAELIM BlackRGB web : R168 / G153 / B110
DAELIM GoldRGB web : R167 / G169 / B172
DAELIM Silver