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CI Introduction

Corporate Identity

The DL Group's watermark reflects DL’s corporate identity with a spirit of driving innovation while complying with the basics.
Uppercase English letters were applied to give a sense of honesty and weight, along with a DL’s social status as a global corporation.
And it reflects the vision of DL to keep ahead of the times with weighty, sophisticated color while maintaining the existing blue shades.

English

DAELIM 영문 로고

Color System

To keep the brand identity, the colors specified in the guide are to be used.
For accurate rendition of color, the visual check needs to be judged against the Pantone color chart.

대림 브랜드 컬러 적용 사례 이미지(명함,달력,인포데스크,사원증 등)

How to use DAELIM Gray

Use Pantone Cool Gray 8 when the color is adjacent to DAELIM Blue, and use Pantone Cool Gray 11 when located alone.
  • DAELIM Blue + DAELIM Gray
  • DAELIM Gray

Primary color

  • RGB web : R12 / G35 / B64

    DAELIM Blue
  • RGB web : R102 / G102 / B102

    DAELIM Gray
  • RGB web : R161 / G161 / B161

    DAELIM Light Gray

Secondary color

  • RGB web : R0 / G139 / B176

    DAELIM Light Blue1
  • RGB web : R114 / G204 / B214

    DAELIM Light Blue2
  • RGB web : R246 / G231 / B161

    DAELIM Light Yellow
  • RGB web : R39 / G36 / B37

    DAELIM Black
  • RGB web : R168 / G153 / B110

    DAELIM Gold
  • RGB web : R167 / G169 / B172

    DAELIM Silver